Footage Firm (
http://www.footagefirm.com) is a leading stock footage company that shoots video around the world and sells it to a customer base of over 30,000 television networks, editors and video production professionals and enthusiasts.
Our company is currently trying to expand its customer base by taking advantage of the inexpensive advertising opportunities available in this economy. Because ad costs have dropped so low we are beginning to advertise in a number of new outlets, and we need someone with advertising experience to manage the process of searching for potential advertising outlets, negotiating contracts, monitor campaign success on a granular level, and in general manage the whole process.
WHO WE ARE LOOKING FOR:
Someone to manage the media buying process:
- Identifying new potential advertising outlets (we will provide training and assistance to get you familiar with which types of outlets work best)
- Negotiating advertising contracts
- Monitoring campaigns to figure out precise ROI for each. (We operate these campaigns on a direct-response level: For ever dollar that goes in, we need to know what comes out.)
TYPE OF ADVERTISING WE DO:
Because our advertising campaigns are results driven (we are not looking for brand building, we are purely interested in customer acquisition), we do all electronic advertising (no print whatsoever). We still work with traditional magazines, but we setup dedicated email campaigns to their subscribers.
EXAMPLE OF THE JOB:
Last week we identified Macworld Magazine as a potential advertising outlet. We contacted them and inquired about their dedicated email options. They told us their email list size and their price. We negotiated the price down using examples of ad contracts with their competitors. After agreeing upon a price, we signed an ad contract and supplied the advertising materials. The campaign ran this week, and now we are gathering data on how many people viewed, clicked through and ended up converting.
We go through this same process dozens of times a day with various groups, and we need someone to help manage the process as it is becoming overwhelming.
REQUIREMENTS FOR THE JOB:
- You must have a solid background in marketing/advertising from a buying perspective.
- You must be a good negotiator
- You must have close attention to detail
- You must understand marketing/advertising from a direct-response perspective. (For every dollar that goes in, what comes out?)
NEXT STEPS:
If you meet the criteria listed above, please send us your resume and highlight your previous experiences in the advertising/marketing realm, and why you think you would be a good fit at Footage Firm.
- Location: Reston, VA
- Compensation: This can be a part time or full time job, and compensation depends on skill level and experience.
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.