AppAssure Software is a fast-growing, award-winning software company based in Reston, known for providing cutting-edge Windows backup and disaster recovery products used by organizations of all sizes to protect mission-critical IT assets. We are looking for an energetic, technically savvy, highly-motivated marketing professional to join our Marketing Team in our Reston office. The ideal applicant must be self-directed, well-organized, able to juggle multiple tasks and a team player. We are hiring someone who can start immediately.
Responsibilities
The Web 2.0 Specialist is the bridge between Marketing and the Sales team. The ideal candidate must have 3-5 years of combined Web Marketing and Technology experience, preferably in a technical sales or start-up environment. To be successful in this job you must have a technical orientation, a passion for marketing and good design, and great attention to detail. As the head of Marketing Technology, the Web 2.0 Specialist will work closely the Web designer to integrate shopping cart functionality into the site, use software submission tools to distribute our freeware and free trial software, build out drip marketing and sophisticated nurture campaigns with our marketing automation software, edit and post videos shot with a Flip Mino or Flip Ultra, make edits and additions to the website using WordPress CMS, execute link building campaigns and other SEO tactics,
Key Duties
Manage multiple ongoing e-mail marketing programs from conception to fruition
Manage lead generation and Salesforce.com integration for sales department, including list buys and database management
Collateral management videos, podcasts, white papers, product documentation, brochures, logo library, (in-house design maintenance)
PR press releases, case studies, online social media, Trade show coordination, webcasts
Web site maintenance onsite SEO, updating careers, case studies, press releases, events, etc.
Promotional material coordination and vendor coordination
Provide direct support to Chief Marketing Officer
Job Qualifications
The Web 2.0 Specialist plays a vital role in working with the Chief Marketing Officer to ensure the success of AppAssures marketing efforts which directly affect the success of the inside sales team. The Web 2.0 Specialist works closely with the web designer, social marketing manager, and CMO to strategize and implement several marketing programs and initiatives including email marketing programs, lead generation, database maintenance, video/collateral development, Web site and social media management, vendor relations, webcasts, etc. Candidates must have at least 3-5 years of solid marketing technology experience with software sales marketing experience preferred. Heres what else would make you a great fit:
Experience with Marketing Automation Software HIGHLY recommended (ie: Marketo/Eloqua)
Working knowledge of design software such as Adobe Suite (InDesign Photoshop) preferred
Experience editing and posting videos to YouTube (ideally using a Flip)
Knowledge of e-mail marketing and/or experience with ESP (Email Service Provider) software/systems highly recommended
Experience with CMS systems preferred (Salesforce.com experience recommended)
Key Requirements
Working knowledge of Microsoft Office including Excel, PowerPoint, Outlook
Must have a Bachelors Degree preferably in Business, Marketing or Communications
High technical aptitude/early adopter (Were looking for the person everyone calls when their laptop blue screens, to set up their home theatre, or to set up their twitter account.)
3-5 years of Marketing experience, sales-based preferred, start-up software industry is a plus
Experience and proficiency in copy writing/editing including technical writing styles
Must have general knowledge of web 2.0 marketing and social media including Twitter, Facebook, LinkedIn, Digg, etc.
Must possess excellent oral and written communication skills
Must be very detail-oriented and organized
Must work well under pressure and within tight deadlines
Must be able to work on multiple projects at once
Must be able to take direction but also think analytically and creatively at times
Must be a team player and have experience working with multiple contacts and vendors
May be asked to work outside of normal office hours on special projects
We offer a full range of competitive benefits to our full-time employees. Our extensive plan includes company paid Medical, Dental, and Vision coverage, Paid Time Off, paid Holidays, Stock Options, Flexible Spending Account, 401(k), ESPP and more! Please visit us at www.appassure.com or on Twitter @appassure
- Location: Reston
- Compensation: mid $40s to mid $60s depending on experience
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.