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Product Marketing Manager (Virginia Beach)

3629 Sentara Way

(google map)

compensation: DOE
employment type: full-time

As an InMotion Hosting Product Marketing Manager, you’ll be able to see your direct impact on the success of a growing and established company. You will focus on product marketing improvements, campaigns and strategies, standard pricing and promotions, competitive analysis, product development, and increasing conversions for landing pages, including the affiliate funnel. Your work will center around the user experience to ensure the success of our add-on product lines, with QuickStarter as a top focus.

We are searching for a Product Marketing expert who has a strong background in strategic, digital marketing to join our growing team. The ideal candidate will have brand management experience, be known to find creative avenues and create long-term, effective marketing strategies. Check out the products you’ll be focusing on here:

What You’ll Do:
  • Lead the marketing, tracking and sales conversion of our product lines
  • Evaluate current user experience (UX) and product purchase patterns work-flows to provide recommendations for new and existing campaigns
  • Identify and implement strategies for multi-channel placement and positioning including digital marketing and partnerships
  • Utilize conversion rate and funnel optimization tactics and strategies
  • Align product marketing tactics, programs and projects with defined business goals
  • Create and manage the go-to-market and launch plans; maintaining marketing calendars to ensure timely execution of programs and projects
  • Collaborate cross-functionally to develop and execute campaigns across multiple channels
  • Analyze and make recommendations on product and program performance and trends
  • Test and optimize product marketing strategies and campaigns for increased performance and profitability

    What You’ll Get:
  • Profit sharing twice yearly
  • Medical, Dental, Vision, Disability, Life Insurance, and 401k plans
  • Free weekly lunch and snacks
  • A fun, relaxed working environment with a casual dress code
  • Relocation assistance, if needed
  • Awesome company parties and onsite events
  • The opportunity to work with an established and growing company comprised of awesome people

    What We’re Looking For:
  • Technical knowledge of web hosting, web hosting products, and website management
  • High level of interest and experience in web hosting and building products
  • A degree in business, marketing, communications, advertising, or equivalent experience
  • 3 - 5 years of experience in a product marketing role; preferably at a web-based, e-commerce, or SaaS company
  • Expert level knowledge in Google Analytics
  • Experience using Photoshop and Illustrator to wireframe ideas and concepts
  • Experience preparing, presenting and defending projections, estimates and product / program performance reports
  • Sales experience and/or mentality relative to sales revenue, unit sales, promotional campaign tracking and reporting
  • Broad base of knowledge of the marketing discipline; including research and analysis, automation, direct response, customer lifecycle management, plan development, positioning and pricing, campaign creation and management
  • Understanding of landing page development (overall creation from SEO, content, design, conversion rate improvements, A/B split testing, funnel tracking and reporting)
  • Excellent written, verbal, and interpersonal communication skills
  • Proactive work-ethic in searching out improvement opportunities 
  • Working knowledge of Agile project management and JIRA preferred

  • Virginia Beach, VA

    See what it’s like working at InMotion and all the great perks that come with it. You can also check out our products here.

    Apply Here...

    • Principals only. Recruiters, please don't contact this job poster.
    • do NOT contact us with unsolicited services or offers

    post id: 7071038630


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