MARKETING COORDINATOR OLD TOWN ALEXANDRIA, VIRGINIA
Are you passionate about:
Becoming wealthy while helping others become wealthy?
Are you excited about promoting the hottest new food concepts?
The restaurant franchise business is booming and Fransmart is expanding! We are looking to immediately hire a Marketing Coordinator in our Alexandria, VA office, working directly with our CEO to launch our newest franchise brands.
We are looking for an enthusiastic and self-motivated Marketing Coordinator to implement our social media, PR and direct marketing strategies that will increase brand awareness of our organization and generate inbound traffic and sales leads for our portfolio of restaurant brands to industry media and broker channels.
The ideal candidate for this position will identify, evaluate, select and monitor the most relevant marketing channels for our organization, including (but not limited to): Instagram, Instagram Story, Facebook, Twitter, LinkedIn, YouTube, public relations and industry outreach.
You will create and maintain an up-to-date social media plan, and collect, analyze and report on the success of the social media tactics using a variety of digital analytics and media-tracking tools. In addition, you will research current and emerging social media trends to find new opportunities for business growth and regularly present new options that will drive greater audience engagement.
Manage copy/image/response postings for Fransmart marketing channels including (but not limited to): Facebook LinkedIn, Twitter, Instagram, Viemo, YouTube, PR, industry media, and database marketing
Coordinates activities with internal marketing and public relations teams to support their respective missions, ensuring consistency in voice, and cultivating an engaged social media community
Manage news feed of all brand PR stories to brand landing page Blogs and Fransmart social media connections
Develop/manage social media e-ads for company/brands; Facebook, LinkedIn, etc., plus mange leads qualification protocol
Expand our database of independent brokers and lead referral agents
Conduct social media metrics tracking, analytics, reports, plus research new social media/digital opportunities that will increase visitor engagement
Watch/share every brand’s 2nd-tier social media efforts, facilitate social media connections for Fransmart team to share, and develop executive level social media/LinkedIn content for CEO to post/share
Create strategic content for multi-platform storytelling, present a point of view across social and digital channels to align with multi-marketing initiatives
Help write/coordinate communications materials including blogs, social media posts, and possibly video copy support
Lead/manage day-to-day social and digital deliverables for select partners/clients, including content creation, social initiatives, message creation, etc.
EXPERIENCE NEEDED FOR THIS POSITION
At least 3-years experience with social media or PR at an agency and/or in-house corporate communications team
Bachelors degree in Marketing, Communications, Public Relations or relevant field preferred, experience in restaurant marketing, franchises, and/or hospitality communications a PLUS
Expert use of all social media channels (Facebook, Twitter, Instagram, LinkedIn, etc.), and experience in social media content development, strategy/campaigns, community management, monitoring tools, etc.
Proven ability to create engaging social media content, and passionate about storytelling and speaking on behalf of a brand; develop and curate a brand personality
Clear understanding of the social media space and how to achieve and articulate success across all organic and paid platforms, and strong familiarity with digital and social media influencers
Proven track record of getting measurable results using social media/digital tactics, and ability to listen carefully to identify goals and then execute plans to meet those goals
Experience managing complex projects, creating and maintaining detailed schedules of pending events and project timelines for the company and multiple restaurant brands, ensure critical deadlines are met
The ideal candidate will be a voracious consumer of news, a counselor on what makes a good story to increase business, a curious researcher not afraid to dig for a good angle and a collaborative associate who can team up with colleagues to develop an integrated plan
Should be a motivated self-starter with a creative eye, attention to detail and entrepreneurial character
Flexibility and teamwork are essential to this position!
To be sure you have read this post in its entirety, please email your resume with "Fransmart Marketing" in the subject box. Only resumes with this subject headliner will be considered.
As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and Qdoba Mexican Grill from single-unit businesses to the powerhouse chains they are today, Fransmart's formula for success is finding emerging brands ripe for expansion and building successful multi-unit franchise businesses across the U.S. and globally. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide and facilitated franchise investments that have cumulatively generated 1-billion in revenues to date.
*MUST LIVE WITHIN 10 MILES OF THE OLD TOWN ALEXANDRIA AREA*
Job Type: Full-time
Principals only. Recruiters, please don't contact this job poster.
do NOT contact us with unsolicited services or offers