compensation: Compensation commensurate with experience employment type: full-time
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Foster Web Marketing is seeking an experienced Marketing Specialist who is hungry for new projects. The ideal candidate has 3-5 years of Marketing experience and is adept at devising and implementing inbound and outbound strategies that produce tangible results and positive returns. We are looking for a proactive, quick learner who actively seeks out opportunities to have a positive impact on our bottom line.
A Marketing Specialist at Foster Web Marketing is responsible for assisting the marketing department in any way necessary, but will also have ownership of a number of projects and is expected to have a proven track record of executing outstanding work.
You will act as a generalist, planning and executing a variety of marketing strategies, and you will take on larger and more demanding projects, including event coordination, webinar participation, campaign management, et al.
This is a full-time position at our headquarters in Fairfax, VA.
Marketing Specialist Responsibilities:
Develop, execute, and manage a variety of marketing projects for Foster Web Marketing. You will be involved in content creation, copywriting, email marketing campaigns, market research, product marketing, and client retention.
Work with the Director of Marketing to assure priorities are inline with company goals, deliverables are completed on time, and performance milestones are achieved.
Marketing Specialist Duties:
Develop and execute marketing campaigns and strategies for Foster Web Marketing. Produce campaign blueprints, outlining each conversion channel, next step, automation, and in-person interaction.
Provide excellent, compelling copy directed toward our audience.
Coordinate with the Content Team to oversee the production and optimization of website content and to audit existing content.
Coordinate with our Marketing & SEO Strategist to ensure goals are aligned and both teams are producing positive returns.
Identify new partnership opportunities with businesses in our niche.
Reputation management and review generation.
Social media consulting and advertising.
Monitor ROI on marketing projects to judge the efficacy of current tactics, plan future strategies, and gauge campaign performance.
Meet with the marketing department weekly to provide updates on existing tasks, review performance data, plan for future projects, etc.
Provide regular performance reports to the Director of Marketing.
Marketing Specialist Qualifications:
3-5 years of outbound and digital marketing experience.
Experience with CMS and CRM software.
Experience with campaign creation and execution.
Attention to detail.
Google Analytics certification a plus.
Experience with HTML and CSS a plus.
About Foster Web Marketing:
Foster Web Marketing develops and provides Marketing Automation Software As A Service for law firms, medical practices, and other small businesses. FWM’s Dynamic Self-Syndication software (DSS) incorporates a CRM and CMS with reputation management, social media, and other inbound marketing tools to provide small business owners with a comprehensive marketing automation solution.
We take our company culture seriously at FWM, and we want you to have fun while you’re here! FWM offers competitive compensation packages that include flexible PTO; health, vision, and dental benefits; and a 401(k) plan.
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