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The nominating committee welcomes programmes — presented by or endorsed by the mayor of the city making the application — that promote and foster reading. The programmes are to run from one World Book and Copyright Day and the next. The nomination committee will turn its attention to certain criteria:

the degree of participation of all levels (from the municipal to the international level)
the programme's potential impact
the scope and quality of the activities proposed by the candidates, and the extent to which they involve writers, publishers, booksellers and libraries
any other projects promoting books and reading
the extent to which the programme respects the principles of freedom of expression, as stated by the UNESCO Constitution as well as by Articles 19 and 27 of the Universal Declaration of Human Rights and by the Agreement on the Importation of Educational, Scientific and Cultural Materials
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